A Positive Point in the Environmental Footprint of Argentine Agriculture: 'The Level of Digitalization is Very Good'
One of the founders of Cacta, a young company dedicated to certification management and traceability, highlighted the work being done by producers in the core agricultural area. Each generation undertakes according to the models of its time. What used to mean long hours away from home, sometimes for days or weeks, globalization now allows combining different production models. The Argentine agro-industry contains many stories of that nature. From agricultural producers who cultivated the land and passed on the smell of the soil and contact with production animals, to young entrepreneurs with the same drive and vision, but who bet on sophisticating that primary generation in the field. Cacta is an Argentine company that followed those guidelines. It was founded by José Luis Cebe and Luciano Sambataro, who are now located thousands of kilometers apart from each other, one in Tucumán and the other in Frankfurt, Germany, but with enough connection and understanding to run a company that bets heavily on environmental measurement management and the corresponding measurement of indicators. Sambataro spoke with Infocampo a few days ago at the premises of the Argentine Rural Society in Palermo. There, just meters away from the Hereford Centennial Expo, he explained in detail the current state of the company and the vision of the team moving forward. 'Cacta is a company that develops environmental measurement software. The idea came about approximately two and a half years ago, when I went to Germany to pursue a PhD and began to deeply understand what environmental measurement is all about,' Sambataro commented. HOW TO BETTER MEASURE THE ENVIRONMENTAL FOOTPRINT -What methodologies exist and what is Argentina's potential? -Agriculture is a sector with a track record of innovation. In fact, as we developed this company, we created the measurement software and realized that it has a lot to show in terms of sustainability potential. That's how the idea was born, we are five partners. We have an IT team in Argentina, and we are dedicated to the holistic measurement of environmental impacts. -What attracts you to the world of agricultural producers, given that your academic career had not fully immersed you in that field? -In reality, I am a civil engineer. But sustainability, as a concept, encompasses all industries, and particularly what we do, which is to apply life cycle analysis methodology. That has potential that can be applied to any industry. In Europe, we see that the construction industry is very advanced in this area. -Why? -Well, cement has always been in the spotlight. It’s an industry that represents 6% of global carbon dioxide emissions. And we saw that Argentina had enormous potential to showcase. We had lemon production in Tucumán, which led to the vision we developed and resulted in the software we have in the market today. -What do you think are the responsibilities an entrepreneur has towards their company? -First, to be clear about the vision, know where to go, and set the foundational pillars. In our case, the vision was clear: to develop a tool that would truly generate positive change, and for that, you need to first measure and know what the reference scenario is to then start applying practices that lead to a sustainable business model over time. Also, work ethics are one of the pillars we have as a business model. -How diverse is Argentine agriculture when analyzed region by region? -In terms of measurement, it's transversal to all regions, but what we see is that the level of information or how digitized the agricultural industry is, whether it be in the core region with extensive or specialty crops, like in the North, is very high. The data is available. -What does that allow? -Automating the measurement. It’s about transforming that data into new indicators. We see that the level of data generation and digitalization is very good. -What do you think Argentine agriculture will be like in 10 years? -I believe that the economies that are changing first or are already required to demonstrate or measure sustainability impact are those that first reach the consumer. Today we see a growing demand in Europe for traceability and the measurement of more and more indicators. What started with the carbon footprint and the water footprint is a very important issue. That agenda, which in Europe was driven by the Climate Law and the 'Green Deal,' has already arrived in Argentina, and very quickly. -How are companies adapting? -We are seeing a change from the beginning of the year to the end, in the sense that companies now need to start measuring. That's why I believe that in 10 years, this will not only be a reality, but it will also be a reason why one cannot enter certain markets. -You live in Europe. What do you encounter each time you go out into the field there? –Over there, regulations are obviously stricter when it comes to sustainability. However, here we have the potential that practices tend to be very environmentally friendly. In no-till farming, we are pioneers, and we have the potential to demonstrate and compete, not only in terms of productivity but also in showing that our way of managing the land is more sustainable. We are realizing that we are doing it well, and that is one more reason to be proud.